Netflix的辅助计划点击了190M月度观众, 与5月的94M相比有所增加, Netflix's ad-supported plan hits 190M monthly viewers, up from 94M in May, due to popular $7.99 tier.

Netflix报告每月有1.90亿活跃的观众了解其辅助计划,比5月的9 400万美元有所增加,原因是对每月799美元的备选方案的需求日益增加。 Netflix reports 190 million monthly active viewers on its ad-supported plan, up from 94 million in May, driven by growing demand for its $7.99 monthly option. 公司现在统计的是每月至少看1分钟广告的用户,按家庭平均规模进行调整,取代了以前低估家庭观看率的方法。 The company now counts users who watch at least one minute of ads per month, adjusted for average household size, replacing a previous method that underestimated household viewership. 这一变化旨在更好地反映广告商面临的广告风险,突出地表明,尽管由于更新了衡量标准,与过去的数据相比存在挑战,但人们仍大力采用较低费用等级。 This change aims to better reflect ad exposure for advertisers, highlighting strong uptake of the lower-cost tier despite challenges in comparing with past data due to the updated metric.