ITV预测,在Q4, 广告收入下降9%, 理由是经济放缓, 计划削减3500万英镑的成本。 ITV forecasts 9% ad revenue drop in Q4, citing economic slowdown, and plans £35M cost cuts.

由于需求疲软,ITV预计第四季度广告收入将下降9%,尽管第三季度收入略有增加,但计划削减3500万英 (4600万美元) 的成本. ITV forecasts a 9% decline in fourth-quarter advertising revenue due to softer demand, prompting plans to cut costs by £35 million ($46 million), despite a slight revenue increase in the third quarter. 广播商指出经济减软是影响广告支出的关键因素。 The broadcaster cites a softening economy as a key factor affecting ad spending.