德里高等法院裁决Dabur试图阻挡Patanjali将竞争对手产品称为“欺骗”的广告。
Delhi High Court to rule on Dabur’s bid to block Patanjali’s ad calling rivals’ products "deception."
德里高等法院对Dabur India的请愿书保留其命令, 请求阻止将竞争产品标为“dhokha”(欺骗或欺诈)的Patanjali Chyawanprash广告,
The Delhi High Court has reserved its order on Dabur India’s petition seeking to block a Patanjali Chyawanprash ad that labels competing products as "dhokha" (deception or fraud), with the court questioning the use of the term as derogatory.
Dabur认为,广告错误地贬低了品牌和整个chyawanprash市场,损害了61.10%的市场份额,而Patanjali的律师则声称,广告是受保护的超标,可以促进其产品的优越性,而不必点名竞争者。
Dabur argues the ad falsely disparages its brand and the entire chyawanprash market, harming its 61.10% market share, while Patanjali’s counsel claims the ad is protected hyperbole promoting their product’s superiority without naming competitors.
该案突显了印度消费品部门在比较广告方面的紧张关系,定于2026年2月开庭审理。
The case, which highlights tensions over comparative advertising in India’s consumer goods sector, is set for hearing in February 2026.