Aldi在11月5日至19日的自由竞赛中, 赠送了一个金胡萝卜形订婚戒指,
Aldi is giving away a gold carrot-shaped engagement ring inspired by its viral Christmas ad character Kevin, in a free contest running Nov. 5–19.
Aldi在Kevin the Carrot的启发下, 发起了一个限量发行的黄金订婚圈, 这是2025年圣诞节广告中的虚构人物, 向Katie求婚。
Aldi has launched a limited-edition gold engagement ring inspired by Kevin the Carrot, the fictional character from its 2025 Christmas ad who proposed to Katie.
这枚戒指饰有胡萝卜形状的橙色立方氧化锆和橄榄石装饰,可在 11 月 5 日至 19 日期间通过购物者竞赛免费发售。
The ring, featuring an orange cubic zirconia shaped like a carrot and peridot accents, is available free of charge through a shopper competition from November 5 to 19.
它与 Jessica Flinn Fine Jewellery 合作设计,标志着 Kevin 首次亮相 10 周年,反映了消费者对节日浪漫日益增长的兴趣,33% 的成年人称圣诞求婚“神奇”。此次发布是 Aldi 情感节日活动的一部分,强调情感价值而不是成本。
Designed in collaboration with Jessica Flinn Fine Jewellery, it marks the 10th anniversary of Kevin’s debut and reflects growing consumer interest in festive romance, with 33% of adults calling Christmas proposals “magical.” The launch is part of Aldi’s emotional holiday campaign, emphasizing sentimental value over cost.