中东广播机构正与像STARZPLAY这样的连流平台合作,以扩大覆盖面和削减成本,避免独立发射OTT公司。
Middle Eastern broadcasters are partnering with streaming platforms like STARZPLAY to expand reach and cut costs, avoiding standalone OTT launches.
正如阿布扎比媒体与STARZPLAY的新独家交易所显示的那样,中东和北非各地的广播公司越来越多地与固定的连流平台合作,而不是启动自己的OTT服务。
Broadcasters across the Middle East and North Africa are increasingly teaming up with established streaming platforms instead of launching their own OTT services, as seen in Abu Dhabi Media’s new exclusive deal with STARZPLAY.
根据该协议,ADM的5 000+小时阿拉伯语内容将只能在STARZPLAY的特设一级上提供,帮助ADM达到260万用户,而无需建立自己的平台。
Under the agreement, ADM’s 5,000+ hours of Arabic-language content will be available only on STARZPLAY’s ad-supported tier, helping ADM reach 2.6 million subscribers without building its own platform.
" 移动 " 反映了欧洲类似的伙伴关系,反映了扩大受众、增加收入和减少支离破碎的更广泛趋势。
The move mirrors similar partnerships in Europe and reflects a broader trend to expand audiences, boost revenue, and reduce fragmentation.
Omdia表示, 这种联盟正在成为可持续媒体生态系统的关键,
Omdia says such alliances are becoming key to sustainable media ecosystems, with more expected in the region over the next 18 months as ad-supported streaming grows in importance.