M&S的2025年圣诞广告将黎明法语描绘成一个仙女, 将交通堵塞变成一个节日派对, M&S's 2025 Christmas ad features Dawn French as a fairy turning a traffic jam into a festive party, promoting its holiday food and a viral £65 dress.

玛莎百货 （Marks & Spencer） 推出了 2025 年圣诞节活动，以 Dawn French 为主角，饰演一位神奇的仙女，她将交通拥堵变成了节日庆祝活动，重点介绍了该品牌的节日食品系列，包括主厨汤姆·克里奇 （Tom Kerridge） 的美食。 Marks & Spencer has launched its 2025 Christmas campaign featuring Dawn French as a magical fairy who transforms a traffic jam into a festive celebration, spotlighting the brand’s holiday food range including items by chef Tom Kerridge. 90秒广告是Chris Rea的“为圣诞节而开车回家 ” , 与法国的歌唱和由M&S食品卡车自发带领的派对混为一谈。 The 90-second ad, set to Chris Rea’s “Driving Home for Christmas,” blends live action and whimsy, with French singing and leading a spontaneous party from an M&S food truck. 这项活动包括M&S的Per Una系列的65英闪闪发光的连衣,这引起了社交媒体的关注,并突出了零售商传统的电视广告,同时使用小电影和影响力合作伙伴关系推广更广泛的社交媒体. The campaign includes a £65 sparkly dress from M&S’s Per Una line, which gained social media attention, and highlights the retailer’s traditional TV spot alongside a broader social media push using mini-films and influencer partnerships.