可口可乐(Coca-Cola)与AI制作的2025年假日广告,
Coca-Cola's 2025 holiday ad, made with AI, drew backlash for feeling soulless and raising concerns about jobs and authenticity.
可口可乐(Coca-Cola)的2025年节日广告, 是一个重新想象的版本, “Holidays Are coming”, 引起广泛批评, 指责它大量使用基因性人工智能, 观众称它没有灵魂, 缺乏过去运动的温暖。
Coca-Cola's 2025 holiday ad, a reimagined version of "Holidays Are Coming," has drawn widespread criticism for its heavy use of generative AI, with viewers calling it soulless and lacking the warmth of past campaigns.
这个广告以动画动物和圣诞老人为主, 使用人工智能工具来加速生产和降低成本, 虽然批评者认为它缺乏真实性和情感深度。
The ad, featuring animated animals and Santa, was created with AI tools to speed production and reduce costs, though critics argue it lacks authenticity and emotional depth.
虽然该公司声称比去年的版本有所改进,并强调在音乐和方向上进行人文监督,但许多消费者仍然不能令人信服,对失业和创造性手工艺的侵蚀表示关切。
While the company claims improvements over last year’s version and emphasizes human oversight in music and direction, many consumers remain unconvinced, expressing concern over job displacement and the erosion of creative craftsmanship.