美国成年人使用流媒体的比例每年上升12%, U.S. adult streaming use rose 12% yearly, driven by younger viewers and demand for short, interactive content.

一项新的研究表明,去年,美国成年人使用流平台的比例增加了12%,而较年轻的人口占增长的首位。 A new study reveals that streaming platform usage among U.S. adults increased by 12% in the past year, with younger demographics leading the growth. 该报告以一家主要市场研究公司提供的数据为基础,也注意到向较短形式内容和互动式节目编排的转变。 The report, based on data from a major market research firm, also notes a shift toward shorter-form content and interactive programming. 同时,几个主要演播室宣布计划扩大数字平台原始内容制作, Meanwhile, several major studios have announced plans to expand original content production for digital platforms, citing rising viewer engagement and demand.