EoS Fitness在SoCal购买了23处黄金健身房,将其重新命名为Lux,收费从39.99美元到79.99美元。 EoS Fitness buys 23 Gold's Gym locations in SoCal, rebranding them as Lux with fees from $39.99 to $79.99.

EoS Fitness收购了23个南加利福尼亚州的Gold健身房,不包括标志性的威尼斯海滩场地,该场地仍将属于Gold的健身房所有。 EoS Fitness has acquired 23 Southern California Gold's Gym locations, excluding the iconic Venice Beach site, which will remain under Gold's Gym ownership. 获得的健身房,包括好莱坞和洛杉矶市区的健身房,将重新命名为EoS的 " Lux " 级,每月收费从39.99美元到税前79.99美元不等。 The acquired gyms, including those in Hollywood and downtown Los Angeles, will be rebranded under EoS’s “Lux” tier, with monthly fees ranging from $39.99 to $79.99 before taxes. 这一转型结束了Gold's Gym's在该地区的长期特许经营,尽管该品牌计划在南加州重新启动特许经营,这是36年来首次. The transition ends a long era for Gold’s Gym’s franchise group in the region, though the brand plans to relaunch franchising in Southern California for the first time in 36 years. 这项交易反映了行业向可扩展的、负担得起的健身模式发展的广泛趋势。 The deal reflects broader industry trends toward scalable, affordable fitness models.