MINISO在曼谷开设了第一个旗舰商店,展出他们的经验和特许人物。 MINISO opens its first flagship store in Bangkok, featuring themed experiences and licensed characters.

泰国首家MINSLAND旗舰店在曼谷暹罗广场开业, 向泰国推出该品牌以IP为主题的沉浸式零售概念。 Thailand’s first MINISO LAND flagship store has opened in Bangkok’s Siam Square, introducing the brand’s immersive, IP-themed retail concept to the country. 1,000+平方米、三层仓库的特色超过8,300个SKU和80多个特许人物,包括Harry Potter、Stitch、Sanrio和一个新的迪斯尼动物园收藏品。 The 1,000+ square meter, three-floor store features over 8,300 SKUs and more than 80 licensed characters, including Harry Potter, Stitch, Sanrio, and a new Disney Zootopia collection. MINISO的全球 " 超级IP+超级商店 " 战略的一部分包括BTS Skytrain宣传和社交媒体运动。 Part of MINISO’s global “Super IP + Super Store” strategy, the location includes a BTS Skytrain promotion and social media campaign. 推出此款产品标志着MINISO在泰国的重要扩张, MINISO此前在ICONSIAM和Asiatique开设了商店, 并表示计划将该格式扩展到其他国际市场. The launch marks a key expansion in Thailand, where MINISO has previously opened stores in ICONSIAM and Asiatique, and signals plans to expand the format to other international markets.