星巴克显示销售恢复,但依然是最不受欢迎的美国品牌,特别是在年轻消费者中。
Starbucks shows sales recovery but remains least-loved U.S. brand, especially among younger consumers.
星巴克(Starbucks)报告说,随着销售和客户流量的改善,其周转努力取得了进展,但根据最近的调查,它仍然是美国最不受欢迎的消费者品牌之一。
Starbucks reports progress in its turnaround efforts, with improved sales and customer traffic, but remains among the least favored consumer brands in the U.S., according to recent surveys.
尽管业务情况有所改善,并重新注重客户经验,但该公司仍在与品牌观念作斗争,尤其是在年轻人口群体中。
Despite operational improvements and a renewed focus on customer experience, the company continues to struggle with brand perception, particularly among younger demographics.
分析家将这种脱节归因于对价格、储存经验以及来自较新的咖啡链的竞争的长期担忧。
Analysts attribute the disconnect to lingering concerns over pricing, store experience, and competition from newer coffee chains.