AB InBev在2027年以2 000万欧元的年度交易取代Heiineken作为冠军联盟啤酒赞助商。 AB InBev to replace Heineken as Champions League beer sponsor in 2027 with €200M annual deal.

Budweiser所有者AB InBev将在2027年开始为期六年的交易中取代Heineken作为足球冠军联盟正式啤酒赞助商。 AB InBev, owner of Budweiser, is set to replace Heineken as the official beer sponsor of soccer’s Champions League in a six-year deal starting in 2027. 该协议由新的销售代理Relevent管理,将涵盖欧洲足联男子俱乐部的所有竞赛,每年价值约为2亿欧元。 The agreement, managed by new sales agent Relevent, will cover all UEFA men’s club competitions and is valued at about 200 million euros annually. 海尼根30年的赞助,每年支付超过1亿欧元,至此结束。 This ends Heineken’s 30-year sponsorship, which paid over 100 million euros yearly. 这一转变是欧洲足联和欧洲足球俱乐部集团努力增加收入的一部分,目标是到2027年使每个季节的收入达到50亿欧元。 The shift is part of UEFA and the European Football Clubs group’s effort to boost revenue, aiming for 5 billion euros per season by 2027. 欧冠也成为AB InBev的全球体育项目, AB InBev’s entry adds the Champions League to its global sports portfolio, which includes FIFA and the Olympics.