Zellers于2025年10月30日在Edmonton重新发起, Zellers is relaunching in Edmonton on October 30, 2025, under new ownership, focusing on affordable family essentials in smaller stores.

2025年10月30日, 泽勒斯在埃德蒙顿重新启动, 由贝尼塔家族拥有新所有权, 贝尼塔家族从哈德逊湾获得该品牌的商标和权利。 Zellers is relaunching in Edmonton on October 30, 2025, under new ownership by the Benitah family, who acquired the brand’s trademarks and rights from Hudson’s Bay. 重新恢复的零售商将侧重于负担得起的家庭必需品,如服装、家用商品和季节性物品,不包括玩具和药品。 The revived retailer will focus on affordable family essentials like apparel, home goods, and seasonal items, excluding toys and pharmaceuticals. 商店规模将在以前的HBC地点小到5万平方英尺, 计划逐步推出全国范围. Stores will be smaller—under 50,000 square feet—on former HBC locations, with a phased national rollout planned. 首期赠品包括Reebok、Disney、Marvel等品牌, 以及可定制的Zeddy Teddy熊及支持儿童癌症营地的未来伙伴关系。 Initial offerings include brands like Reebok, Disney, and Marvel, along with a customizable Zeddy teddy bear and a future partnership supporting children’s cancer camps. 品牌的目标是重建其价值遗产,避免价格竞争过于激烈的市场。 The brand aims to rebuild on its legacy of value, avoiding markets where pricing competition is too strong.