奥克兰的Spark紫色广告闪烁, 藉由数据驱动的离家广告提升品牌可见度。 Spark’s purple ad blitz in Auckland boosts brand visibility with data-driven out-of-home ads.

Spark、PHD Aotearoa和QMS NZ在奥克兰发起了大规模离家运动,将城市变成充满活力的紫色景观, Spark, PHD Aotearoa, and QMS NZ have launched a large-scale out-of-home campaign in Auckland, transforming the city into a vibrant purple landscape to promote Spark’s “It’s better with Spark” brand message. 该举措是近年来最广泛的举措之一,在公共汽车背面、路边展示、路边板板和车站接管方面采用多格式做法,利用数据驱动安排在QMS Ns扩大的奥克兰交通网络上。 The initiative, one of the most extensive in recent years, uses a multi-format approach across bus backs, roadside displays, kerbside panels, and station takeovers, leveraging data-driven placement on QMS NZ’s expanded Auckland Transport network. 该运动旨在通过在关键城市接触点进行战略性、高效的广告宣传,提高品牌的知名度和社区参与程度。 The campaign aims to boost brand visibility and community engagement through strategic, high-impact advertising across key urban touchpoints.