Publicis Groupe收购新加坡的Hepmil媒体, Publicis Groupe acquired Singapore’s Hepmil Media, owner of meme site SGAG, to boost its influencer marketing in Southeast Asia.

在2025年10月29日宣布的一项交易中,公众集团收购了位于新加坡的Hepmil媒体集团,该集团是Meme网站SGAG的所有者。 Publicis Groupe has acquired Singapore-based Hepmil Media Group, owner of meme site SGAG, in a deal announced on October 29, 2025. 收购的财务条件未公开,使Hepmil在6个东南亚市场的3000多个创作者网络进入Publicis的投资组合. The acquisition, whose financial terms were not disclosed, brings Hepmil’s network of over 3,000 creators across six Southeast Asian markets into Publicis’ portfolio. Hepmil为450多个品牌提供服务,通过MGAG和PGAG等区域平台覆盖超过10亿人。 Hepmil serves more than 450 brands and reaches over one billion people through regional platforms like MGAG and PGAG. 此举旨在通过将赫普米尔(Hepmil)的影响力与Epsilon(Epsilon)的身分图(覆盖8亿多位消费者)结合起来,加强公共事务部的数据驱动影响器营销能力。 The move aims to strengthen Publicis’ data-driven influencer marketing capabilities by integrating Hepmil’s reach with Epsilon’s identity graph, which covers over 800 million consumer profiles. 此次收购反映了公关公司对东南亚的战略关注,预计到2030年,东南亚影响力市场营销将超过14亿美元。 The acquisition reflects Publicis’ strategic focus on Southeast Asia, where influencer marketing is projected to exceed $1.4 billion by 2030.