PepsiCo推出一个现代的低音标志, 带有哑音和微笑, 突出全球的可持续性、创新及多样化品牌。 PepsiCo unveils a modern, lowercase logo with muted tones and a smile to highlight sustainability, innovation, and its diverse brands globally.

百思可(PepsiCo)在近25年中首次推出新的全球品牌标识, 揭开了现代化的低写“Pepsico”标志, PepsiCo has launched a new global brand identity for the first time in nearly 25 years, unveiling a modernized lowercase "pepsico" logo with muted colors, a custom typeface, and a smile motif to reflect its focus on sustainability, consumer connection, and innovation. 该品牌是该公司Pep+平台的一部分,目的是提高公众对其500+品牌的认识,超越Pepsi Cola,但对其他品牌的公开承认有限。 The rebrand, part of the company’s pep+ platform, aims to elevate awareness of its 500+ brands beyond Pepsi Cola, with limited public recognition of other brands. 推出开始在网上,并将扩大到世界各地的包装、办公室和标识。 Rollout begins online and will expand to packaging, offices, and signage worldwide. 这一变化标志着从传统的大胆的红色、白色和蓝色设计转变,强调其多样化组合的可接近性和统一性。 The change marks a shift from its traditional bold red, white, and blue design, emphasizing approachability and unity across its diverse portfolio.