微软将Xbox换成多平台接入、削减成本, 以及实现30%的利润。 Microsoft shifts Xbox to multi-platform access, cuts costs, and targets 30% profits post-Activision deal.

微软CEO Satya Nadella宣布Xbox战略发生重大转变, 旨在让微软游戏在所有平台上都能使用, Microsoft CEO Satya Nadella announced a major shift in Xbox’s strategy, aiming to make Microsoft’s games available across all platforms—including PlayStation 5, Switch 2, PCs, mobile, and cloud—following the Activision Blizzard acquisition. 该公司正在从排他性转向将广泛无障碍列为优先事项,预计下一代Xbox硬件将模糊控制台和PC之间的界线。 The company is moving away from exclusivity to prioritize broad accessibility, with next-gen Xbox hardware expected to blur the line between console and PC. Nadella引用TikTok等短式视频平台作为赌博的最大威胁, 强调需要获得巨额利润来资助创新。 Nadella cited short-form video platforms like TikTok as gaming’s biggest threat, emphasizing the need for strong profits to fund innovation. 微软为Xbox设定了30%的利润目标,导致采取削减成本的措施,包括裁员和取消游戏,同时扩大游戏通道,注重长期增长而不是排他性。 Microsoft has set a 30% profit target for Xbox, leading to cost-cutting measures, including layoffs and game cancellations, while expanding Game Pass and focusing on long-term growth over exclusives.