美国人在2025年万圣节上花费创纪录的13.1B美元, 与2024年相比增长了13%, Americans to spend record $13.1B on Halloween 2025, up 13% from 2024, due to higher costume and candy costs.

预计美国人将在2025年万圣节上花费创纪录的131亿美元, 比2024年增加15亿美元, 原因是全球可可短缺和进口关税导致服装和糖果成本增加。 Americans are projected to spend a record $13.1 billion on Halloween 2025, up $1.5 billion from 2024, driven by higher costume and candy costs due to global cocoa shortages and import tariffs. 平均服装将花费37.62美元,增加11%,而糖果销售预计将达到39亿美元。 The average costume will cost $37.62, an 11% rise, while candy sales are expected to hit $3.9 billion. 尽管通货膨胀,大多数消费者仍计划庆祝,采用早期购物、购买普通或大宗糖果、选择DIY或再利用装饰等战略。 Despite inflation, most consumers plan to celebrate, using strategies like shopping early, buying generic or bulk candy, and opting for DIY or reused decorations. Gen Z支持可持续、社交媒体启发的装饰, 而千禧年则混合新的和二手的物品。 Gen Z favors sustainable, social media-inspired decor, while Millennials blend new and secondhand items. 婴儿潮人和Gen Xers正在削减,但仍参与其中。 Baby boomers and Gen Xers are cutting back but still participating. 服装租赁仍然很受欢迎,零售商报告说,在最初下降之后,销售量猛增,活动从9月到10月底不等。 Costume rentals remain popular, and retailers report a late sales surge after initial dips, with activity spanning from September to late October.