联合利华(Unilever)和欧莱雅(L'Oréal)在9月季度期间将印度快速增长的电子商务市场的销售量翻了一番。
Unilever and L’Oréal doubled sales in India’s fast-growing e-commerce market during the September quarter.
Unilever和L ' Oréal报告说,在快速商业和电子商务平台迅速扩展的驱动下,印度的销售增长强劲。
Unilever and L’Oréal report strong sales growth in India, driven by rapid expansion of quick commerce and e-commerce platforms.
这两家公司在9月季度期间在印度的销售额都翻了一番,电子商务的增长速度快于整个市场——超过传统零售的12倍以上。
Both companies saw sales double in India during the September quarter, with e-commerce growing faster than the overall market—over 12%—more than twice the rate of traditional retail.
Unilever的数字销售现在占全球收入的17%,在Flipkart(30%)、Walmart.com(25%)和Amazon(15%)上取得了显著收益,而L'Oréal则强调印度的电子商务景观是一个“游戏变换器 ” , 使得产品能够更快地推出并覆盖全国。
Unilever’s digital sales now make up 17% of global revenue, with significant gains on Flipkart (30%), Walmart.com (25%), and Amazon (15%), while L’Oréal highlighted India’s e-commerce landscape as a “game changer” enabling faster product launches and nationwide reach.
战略组合转变加强了公司在溢价部分和数字本土部分的地位。
Strategic portfolio shifts have strengthened both companies’ positions in premium and digital-native segments.