苹果在2026年之前在地图上添加付费广告, Apple to add paid ads to Maps by 2026, using AI for targeted, privacy-focused results.

Apple计划到2026年在其地图应用程序中引入付费广告, Apple is planning to introduce paid advertisements in its Maps app by 2026, likely appearing as sponsored results in search, similar to App Store Search Ads. 这一举动是更广泛地推动增加服务收入——现在每年超过1 000亿美元——的一部分,其目的是将其庞大的iOS用户基础(15亿台设备)货币化。 The move, part of a broader push to grow services revenue—now over $100 billion annually—aims to monetize its vast iOS user base of 1.5 billion devices. 预计adds将使用AI来进行相关性和以隐私为重点的目标选择,尽管整个iOS系统越来越多的广告整合引起了用户对侵扰性的担忧。 Ads are expected to use AI for relevance and privacy-focused targeting, though growing ad integration across iOS has sparked user concerns over intrusiveness. 虽然苹果公司尚未确认这些计划,但报告显示,在iPhone销售放缓的情况下,内部测试和战略转向服务驱动模式。 While Apple has not confirmed the plans, reports indicate internal testing and a strategic shift toward a services-driven model amid slowing iPhone sales.