美国联邦通信委员会投票决定加快ATSC 3.0的采用, 面临成本,消费者需求和行业反对的挑战. The FCC votes on speeding up ATSC 3.0 adoption, facing challenges from cost, consumer demand, and industry opposition.

公平竞争委员会准备就加速转用STSC 3.0或NextGen TV进行表决。 NextGen TV是新一代广播标准,提供更好的视频、音频和互动功能。 The FCC is set to vote on accelerating the shift to ATSC 3.0, or NextGen TV, a next-generation broadcast standard offering improved video, audio, and interactive features. 虽然国际上对STSC3.0和DTV+技术的兴趣正在增加,特别是在拉丁美洲,但由于消费者需求不足和成本高昂,美国的进展仍然缓慢。 While international interest in ATSC 3.0 and DTV+ technologies is growing, particularly in Latin America, progress in the U.S. remains slow due to lack of consumer demand and high costs. 消费者技术协会反对一项拟议规则,该规则要求所有新电视台都包括NextGen电视调音机,理由是对成本和市场混乱的关切。 The Consumer Technology Association opposes a proposed rule requiring all new TVs to include NextGen TV tuners, citing concerns over cost and market disruption. 支持者认为,升级可以通过先进的广告和数据服务为广播公司带来新的收入,但广泛采用取决于消费者的接受和可行的货币化模式。 Supporters argue the upgrade could unlock new revenue for broadcasters through advanced advertising and data services, but widespread adoption hinges on consumer uptake and viable monetization models.