2024年,制药公司在体育广告上花费了近9亿美元,用情感故事和警告宣传慢性病药物。 Drug companies spent nearly $900 million on sports ads in 2024, promoting chronic disease meds with emotional stories and warnings.

在2024年体育广播期间,制药公司在药品广告上花费了近9亿美元,世界系列已成为推广治疗慢性病(如丝虫病、克罗恩病和发炎)药物的主要平台。 Drug companies spent nearly $900 million on pharmaceutical ads during sports broadcasts in 2024, with the World Series becoming a major platform for promoting medications treating chronic conditions like psoriasis, Crohn’s disease, and ulcerative colitis. 这些广告以年长的观众为对象,使用情感故事来描述活跃生活的病人,同时列出严重的潜在副作用,如宫颈抑制和口腔关节炎。 These commercials, targeting older viewers, use emotional storytelling to depict patients leading active lives while also listing serious potential side effects such as myelosuppression and psoriatic arthritis. 专家说,广告不仅仅是提供信息,而是作为影响健康决定的有说服力的讯息。 Experts say the ads go beyond informing, serving as persuasive messaging that influences health decisions. 敦促观众在关注这类广告的微妙影响时,咨询医生,避免在观看时操作重型机械。 Viewers are urged to consult doctors and avoid operating heavy machinery while watching, amid concerns over the subtle impact of such advertising.