微软推动Xbox将利润提升到30%, 触发削减、取消和涨价。 Microsoft pushed Xbox to boost profits to 30%, triggering cuts, cancellations, and price hikes.

据Bloomberg报导, 微软已指示Xbox部门实现30%的利润率, 大大高于该行业17%至22%的平均利润率, 以及Xbox最近10%至20%的利润率。 Microsoft has reportedly directed its Xbox division to achieve a 30% profit margin, significantly above the industry average of 17% to 22% and Xbox’s recent 10% to 20% range, according to a Bloomberg report. 首席财务官艾米·胡德在2023年秋季制定的任务导致了广泛的变化,包括裁员,项目取消,如完美黑暗重启,以及对手平台上发布第一方游戏. The mandate, set by CFO Amy Hood in fall 2023, has led to widespread changes including job cuts, project cancellations like the Perfect Dark reboot, and the release of first-party games on rival platforms. 该公司还提高了控制台、游戏通道和开发工具包的价格。 The company has also raised prices for consoles, Game Pass, and development kits. 虽然微软公司坚持其对长期赌博增长的承诺,并确认新的溢价硬件正在开发之中,但追求更高利润的推动引起了人们对创新和创造性冒险的担忧。 While Microsoft maintains its commitment to long-term gaming growth and confirms new premium hardware is in development, the push for higher profitability has sparked concerns over innovation and creative risk-taking.