日本的“Macho Caregivers”计划招募年轻男性健体健美者, 以缓解全国护理短缺、增加就业、挑战性别规范。 Japan’s “Macho Caregivers” program recruits young male bodybuilders to ease the national caregiving shortage, boosting hires and challenging gender norms.

在日本,越来越多的年轻男性健健健者正在通过2018年启动的 " Macho Caregivers " 愿景倡议帮助解决该国严重缺乏护理人员的问题。 In Japan, a growing number of young male bodybuilders are helping tackle the nation’s severe caregiving workforce shortage through Visionary’s “Macho Caregivers” initiative, launched in 2018. 该方案通过提供诸如有偿健身时间和蛋白质振动补贴等福利来吸引年轻男子,吸引有健康背景的人。 The program attracts young men by offering perks like paid gym time and protein shake subsidies, appealing to those with fitness backgrounds. 仅在2024年,它就雇用了168名新雇员,预计到2026年3月销售额将达到1 440万美元。 It has led to 168 new hires in 2024 alone, with sales projected to reach $14.4 million by March 2026. 该倡议挑战了护理工作中的性别规范,40岁以上妇女占工人的70%以上,并解决了预计到2040年护理人员短缺570 000人的问题。 The initiative challenges gender norms in caregiving, where women over 40 make up over 70% of workers, and addresses a projected shortfall of 570,000 caregivers by 2040. 接受照料者欣赏所提供的身体力量和保证,而照料者则有目的地利用他们的纪律和身体,从事有意义的工作。 Care recipients appreciate the physical strength and reassurance provided, while caregivers find purpose in using their discipline and fitness for meaningful work.