Google放弃了隐私沙箱,而微型戏剧在2025年主宰了社会广告支出。 Google abandons Privacy Sandbox, while microdramas dominate social ad spending in 2025.

Google取消了其隐私沙箱倡议,结束了用以隐私为主的网络技术取代第三方饼干的努力,这一举措受到关心广告定位和计量的市场人士的欢迎。 Google has scrapped its Privacy Sandbox initiative, ending efforts to replace third-party cookies with privacy-focused web technologies, a move welcomed by marketers concerned about ad targeting and measurement. 微型戏剧 - - 短短,连续的五分钟以下的视频 - - 现在主导着美国社交媒体广告支出, Meanwhile, microdramas—short, serialized videos under five minutes—now dominate U.S. social media ad spending, with 68% of budgets allocated to them in 2025, driven by algorithmic discovery and appeal to younger audiences. 零售商正在通过互动展品和活动,增加店内经验,以促进节假日徒步交通,满足消费者对参与、难忘购物的需求。 Retailers are enhancing in-store experiences with interactive displays and events to boost holiday foot traffic, meeting consumer demand for engaging, memorable shopping. 2025 年 Prime 会员日吸引了各人群的大量参与，凸显了在线购物在交易、移动便利性和个性化体验的推动下作为交易和娱乐的持久吸引力。 Prime Day 2025 saw strong participation across demographics, highlighting online shopping’s enduring appeal as both transaction and entertainment, fueled by deals, mobile convenience, and personalized experiences.