北京发起「长城英雄」运动, 提供新的旅行优惠, 以提升全球旅游业。 Beijing launches "Great Wall Hero" campaign with new travel perks to boost global tourism.

在Juyongguan长城发起的2025年“长城英雄”全球营销运动,将北京作为欢迎的目的地,提供新的旅游便利。 The "Great Wall Hero" 2025 Global Marketing Campaign launched at Juyongguan Great Wall, promoting Beijing as a welcoming destination with new travel conveniences. 强化240小时免签证过境、改进入境程序、扩大多语种支持以及更快的数字退税制度,是具有强烈国际兴趣的改革的一部分。 Enhanced 240-hour visa-free transit, improved entry processes, expanded multilingual support, and a faster, digital tax refund system are part of reforms drawing strong international interest. 该倡议得到万事达卡和JW Marriott的支持,旨在促进全球旅游业和文化交流。 The initiative, backed by Mastercard and JW Marriott, aims to boost global tourism and cultural exchange.