美国32%的消费者在方便、速度和个性化方面用AI助理取代了应用软件,但信任度仍然很低。
32% of U.S. consumers replaced apps with AI assistants for convenience, speed, and personalization, but trust remains low.
A TELUS数字调查发现,32%的美国消费者在过去一年中至少用AI助理取代了一个移动应用程序,将方便、速度和个性化作为关键理由。
A TELUS Digital survey finds 32% of U.S. consumers replaced at least one mobile app with an AI assistant in the past year, citing convenience, speed, and personalization as key reasons.
83%的人说,AI助理更快地完成任务,71%的人欣赏适应性特征,只有24%的人相信他们掌握个人数据,这是传统应用软件信任度的一半。
While 83% say AI assistants complete tasks faster and 71% appreciate adaptive features, only 24% trust them with personal data—half the level of trust in traditional apps.
AI助理在健康和健身规划方面更受青睐,但应用软件在购物、银行和新闻方面仍占主导地位。
AI assistants are preferred for health and fitness planning, but apps remain dominant for shopping, banking, and news.
尽管采用率不断上升,但58%报告应用程序使用没有变化,24%报告由于忠诚、方便和习惯而更多地使用应用程序。
Despite rising adoption, 58% report no change in app use, and 24% use apps more due to loyalty, ease, and habit.
早期采用者更有可能转换,专家们促请品牌通过安全的API将AI纳入应用程序,以平衡创新与信任。
Early adopters are more likely to switch, and experts urge brands to integrate AI into apps via secure APIs to balance innovation with trust.