为了控制在线假冒的描述方式,Lululemon在美国注册了"Lululemon dupes"的商标. Lululemon trademarked "Lululemon dupes" in the U.S., aiming to control how knockoffs are described online.

Lulemon在美国的“Lululemon dupes”一词上打上了商标,授予其服装和配件使用该词的专属权利。 Lululemon has trademarked the phrase "Lululemon dupes" in the U.S., granting exclusive rights to use the term for its apparel and accessories. 美国专利和商标办公室批准的这项行动并不阻止其他人出售类似产品,但可能会限制影响者和网站在营销中描述它们的方式。 The move, approved by the U.S. Patent and Trademark Office, does not stop others from selling similar products but may restrict how influencers and websites describe them in marketing. 该商标是继6月对Costco和其他人因据称的击落而提起的诉讼之后的商标。 The trademark follows a June lawsuit against Costco and others over alleged knockoffs. 分析家指出, 虽然该词在加拿大仍未登记, 但这项行动反映出品牌在控制关于仿制品的在线讨论方面呈增长趋势。 While the term remains unregistered in Canada, analysts say the action reflects a growing trend among brands to control online discourse around imitation goods.