亚马逊启动AI工具, 根据用户行为和偏好推荐产品。 Amazon launches AI tool that recommends products based on user behavior and preferences.

亚马逊已在美国推出「帮助我决定」(Help Me decision)的AI动力功能, 建议用户在亚马逊应用程序或移动站点浏览多个类似项目时使用该产品。 Amazon has launched "Help Me Decide," an AI-powered feature in the U.S. that recommends a product when users browse multiple similar items on the Amazon app or mobile site. 该工具利用浏览历史、以往采购和产品细节,提出顶级选择,加上预算选项和升级,并根据特征和审查解释其选择理由。 The tool uses browsing history, past purchases, and product details to suggest a top pick, along with a budget option and an upgrade, explaining its choice with reasoning based on features and reviews. 亚马逊采用鲁弗斯(Rufus)和AI的指南等工具, 广泛推动将AI纳入购物。 It’s now being rolled out to millions of U.S. customers and is part of Amazon’s broader push to integrate AI into shopping, following tools like Rufus and AI-generated guides.