英国禁止刘易斯·汉密尔顿和贝维广告不顾年龄警告向儿童发出呼吁。
UK bans Lewis Hamilton and Betway ads for appealing to children despite age warnings.
尽管有18+标志和BeGambleAware.org标志,但英国广告标准局 (ASA) 禁止了一项广告,其中包括一级方程式赛车手易斯·汉密尔顿 (Lewis Hamilton) 宣传博网站.
A UK ad featuring Formula 1 driver Lewis Hamilton promoting a gambling site was banned by the Advertising Standards Authority (ASA) for potentially appealing to children, despite an 18+ symbol and BeGambleAware.org logo.
美国司法部指出, 汉密尔顿在Instagram上拥有15万名18岁以下的粉丝,
The ASA cited Hamilton’s 150,000 under-18 Instagram followers and widespread fame as evidence of strong appeal to minors.
另外,在体育场场景中使用切尔西足球俱乐部标志的球迷服装的Betway广告也被禁止出于类似的原因,因为ASA认为该品牌太突出,可能吸引年轻观众.
A separate Betway ad using Chelsea FC logos on fans’ clothing in a stadium scene was also banned for similar reasons, as the ASA deemed the branding too prominent and likely to attract young viewers.
两家公司都被告知,要确保今后的广告不针对18岁以下的人。
Both companies were told to ensure future ads do not target under-18s.