菲律宾和TikTok为50家小型旅游企业启动了一个数字培训方案,以提高知名度和销售量。 The Philippines and TikTok launched a digital training program for 50 small tourism businesses to boost visibility and sales.

菲律宾旅游部和TikTok于2025年10月21日签署了一项伙伴关系,从11月在大马尼拉和宿务举办的讲习班开始,对50名DOT认证的旅游微小中型企业进行数字内容创建培训。 The Philippine Department of Tourism and TikTok signed a partnership on October 21, 2025, to train 50 DOT-accredited tourism MSMEs in digital content creation, starting with workshops in November in Metro Manila and Cebu. 该方案是内容营的一部分:与TikTok倡议相提并论,将教授短式视频制作、现场销售和在线营销技能,以帮助小旅馆、餐馆、纪念品店和旅行社提高知名度和收入。 The program, part of the Content Camp: Level Up with TikTok initiative, will teach skills in short-form video production, live selling, and online marketing to help small hotels, restaurants, souvenir shops, and travel agencies boost visibility and revenue. 旅游秘书Christina Frasco强调了这项努力在支持宿务灾后复苏和通过数字赋权促进社区发展方面的作用。 Tourism Secretary Christina Frasco highlighted the effort’s role in supporting post-disaster recovery in Cebu and advancing community development through digital empowerment. TikTok的Yves Gonzales说,合作的目的是扩大真实的当地故事,扩大小企业的市场准入。 TikTok’s Yves Gonzales said the collaboration aims to amplify authentic local stories and expand market access for small businesses.