Netflix正在扩大在内容创建、个性化和操作方面使用基因人工智能。 Netflix is expanding its use of generative AI for content creation, personalization, and operations.

Netflix已宣布将大力推进基因人工智能,将技术纳入其整个平台,以加强内容创建、个性化和操作。 Netflix has announced a major push into generative AI, integrating the technology across its platform to enhance content creation, personalization, and operations. 这一举动标志着对人工智能的大胆投注, 娱乐行业对其使用仍存在分歧, 一些工作室接受这些工具, 其他人则对道德, 工作影响和知识产权提出了担忧. The move marks a bold bet on AI as the entertainment industry remains split on its use, with some studios embracing the tools and others raising concerns over ethics, job impacts, and intellectual property. Netflix的策略包括使用 AI 进行脚本开发、动画和建议算法, 表示向更深入的流程技术整合转变。 Netflix's strategy includes using AI for script development, animation, and recommendation algorithms, signaling a shift toward deeper technological integration in streaming.