印度的在线零售正在从节日驱动的销售转变, 电子产品在9-10月达到顶峰, 而杂货和美景全年需求稳定。 India's online retail is shifting from festival-driven sales, with electronics peaking in Sep-Oct, while groceries and beauty see steady demand year-round.

印度的在线零售业越来越不依赖节日, 但据Redseer报导, 手机和电子产品在9月和10月仍出现重大销售高峰。 India’s online retail sector is becoming less dependent on festive seasons, though mobile phones and electronics still see major sales spikes in September and October, according to a Redseer report. 移动高峰月指数接近2.3,电子设备接近2.0,造成操作紧张。 Mobiles peak at a monthly index near 2.3, electronics near 2.0, creating operational strain. 相比之下,杂货、美容和个人护理全年需求稳定,原因是采购频繁、成本低廉,而时装和家用物品的季节性较轻。 In contrast, grocery, beauty, and personal care show stable year-round demand due to frequent, low-cost purchases, while fashion and home goods have moderate seasonality. 为了平衡需求,建议品牌在较慢的几个月里,特别是在第一季度推出独家产品或促销。 To balance demand, brands are advised to launch exclusive products or promotions in slower months, especially the first quarter. 成功与否将取决于能否通过有针对性的战略来平缓季节性高峰,利用稳定的类别来保持交通的一贯性,并有效地管理节日潮。 Success will depend on flattening seasonal peaks through targeted strategies, using stable categories to maintain consistent traffic, and managing festive surges efficiently. 有效管理非高峰期需求和高峰期的平台预计将领导市场。 Platforms that effectively manage off-peak demand and peak periods are expected to lead the market.