Cracker Barrel 在因罢免 Uncle Herschel 而遭到强烈反对后撤销了其徽标更改，一天内损失了 $94M。 Cracker Barrel reversed its logo change after backlash over removing Uncle Herschel, losing $94M in one day.

在客户和政治人物的广泛强烈反对后，Cracker Barrel 撤销了其有争议的徽标更改，他们批评删除其标志性的赫歇尔叔叔形象是“觉醒的”，导致客户流量单日损失 9400 万美元。 Cracker Barrel reversed its controversial logo change after widespread backlash from customers and political figures who criticized the removal of its iconic Uncle Herschel image as "woke," leading to a $94 million one-day loss in customer traffic. 该公司引用客户反馈恢复了原先的标识,并宣布从最近的现代化努力转向更广泛的战略转变,包括删除DEI的内容,并重新关注怀旧和传统的美洲品牌。 The company restored the original logo, citing customer feedback, and announced a broader strategic shift away from recent modernization efforts, including the removal of DEI content and a refocus on nostalgia and traditional Americana branding. Sardar Biglari指控领导者破坏品牌遗产。 The move follows ongoing tensions with activist investor Sardar Biglari, who has accused leadership of undermining the brand’s heritage.