瑞士预测到2025年底将有120万至130万中国游客到访,由独立旅行增加所推动。 Switzerland projects 1.2–1.3 million Chinese tourist visits by end-2025, fueled by rise in independent travel.

瑞士旅游业预计到2025年底将有120万至130万中国游客过夜逗留,其驱动因素是从集体参观转向独立旅行,以寻求个人体验。 Switzerland Tourism expects 1.2 to 1.3 million overnight stays from Chinese visitors by end-2025, driven by a shift from group tours to independent travel seeking personalized experiences. 该国仍然是欧洲的最高目的地,以苏黎世、日内瓦和卢塞恩等山区度假胜地和城市闻名。 The country remains a top European destination, known for mountain resorts and cities like Zurich, Geneva, and Lucerne. 新的运动包括在上海举行的瑞士冬季节以及即将在深圳和2026年中国新年举办的活动。 New campaigns include a Swiss Winter Festival in Shanghai and upcoming events in Shenzhen and for Chinese New Year 2026.