美国的直播购物正在上升,亚马逊和沃尔玛提供电子、时尚和家用商品的实时互动销售。
Live-streamed shopping is rising in the U.S., with Amazon and Walmart offering real-time interactive sales on electronics, fashion, and home goods.
在美国,新一波的远程购物正在获得牵引力,通过现场直播的购物活动,将娱乐和零售混合在一起。
A new wave of teleshopping is gaining traction in the U.S., with live-streamed shopping events blending entertainment and retail.
亚马逊和沃尔玛等平台正在扩大现场视频销售, 提供电子、时装和家用商品的有限时间交易。
Platforms like Amazon and Walmart are expanding their live video sales, offering limited-time deals on electronics, fashion, and home goods.
消费者可以与东道方实时互动,提出问题,并通过其设备直接进行购买。
Consumers can interact with hosts in real time, ask questions, and make purchases directly through their devices.
这一趋势表明,在寻求方便和参与的年轻受众的推动下,向沉浸式购物经验的转变。
The trend reflects a shift toward immersive shopping experiences, driven by younger audiences seeking convenience and engagement.