Brisbane在关于真实性和社区投入的争论中考虑重新命名2032年奥运会。
Brisbane considers rebranding for 2032 Olympics amid debate over authenticity and community input.
布里斯班(Brisbane)正在探索2032年奥运会的重塑品牌, 由设计师Caleb Nugent(Caleb Nugent)以布里斯班河(Brisbane River)为主的病毒概念、大胆色彩和充满活力的口号所启发。
Brisbane is exploring a rebrand for the 2032 Olympics, sparked by designer Caleb Nugent’s viral concept featuring the Brisbane River, bold colors, and energetic slogans.
虽然城市领导人和一些居民欢迎创意能源, 但当地设计师警告不要匆忙重塑品牌。
While city leaders and some residents welcomed the creative energy, local designers caution against rushing a rebrand.
专家强调,该城市的特征很复杂,不应沦为一个单一的象征。
Experts stress that the city’s identity is complex and should not be reduced to a single symbol.
他们敦促一个植根于真正的社区投入、战略目的和长期愿景的进程 — — 重塑品牌反映出布里斯班超越旅游或奥林匹克狂欢的真正精神。
They urge a process rooted in authentic community input, strategic purpose, and long-term vision—ensuring the rebrand reflects Brisbane’s true spirit beyond tourism or Olympic hype.
他们警告说,如果没有明确的基础,这项努力就有可能感到暂时的、一般性的或被奥运会蒙上阴影。
Without a clear foundation, they warn, the effort risks feeling temporary, generic, or overshadowed by the Games.