Brand United States发起“America the Beautiful”运动, 藉由个性化数字工具及有针对性的推广活动, 激起人们的兴趣, Brand USA launches "America the Beautiful" campaign to combat a projected 6.3% drop in international tourism by boosting interest through personalized digital tools and targeted outreach.

Brand United States发起了“美国美丽之美”运动, 以抵消预计2025年国际旅游业下降6.3%, Brand USA has launched the "America the Beautiful" campaign to counter a projected 6.3% decline in international tourism for 2025, driven by reduced travel from Canada and negative sentiment linked to policy changes. 该倡议以九个关键市场为目标,强调人、文化和目的地经验,使用数字广告、流广告和离家广告。 The initiative, targeting nine key markets, emphasizes people, culture, and experiences over destinations, using digital, streaming, and out-of-home ads. 一个新的AI-动力网站提供八种语言的个性化旅行工具。 A new AI-powered website offers personalized travel tools in eight languages. 研究显示,72%的积极反应和67%对访问美国的兴趣增加,努力的重点是在2026年国际足联世界杯和《独立宣言》250周年等重大活动之前促进访问。 Research shows 72% positive reaction and 67% increased interest in visiting the U.S., with efforts focused on boosting visitation ahead of major 2026 events like the FIFA World Cup and the 250th anniversary of the Declaration of Independence.