香港的钻石市场在大陆游客和礼品需求推动下,表现出谨慎的增长,对可持续性和社交媒体的日益重视。 Hong Kong’s diamond market shows cautious growth, driven by mainland tourists and gifting demand, with rising focus on sustainability and social media.

NielsenIQ、香港钻石联合会和De Beers Group的一项调查显示,香港的天然钻石市场是谨慎乐观的,由中国大陆游客返回香港和大量礼品需求所推动。 A survey by NielsenIQ, the Diamond Federation of Hong Kong, and De Beers Group shows Hong Kong's natural diamond market is cautiously optimistic, fueled by returning Mainland Chinese tourists and strong gifting demand. 200个行业受访者中近一半预计下一年业绩会好,46%的受访者计划提高晋升率。 Nearly half of 200 industry respondents expect positive performance in the next year, with 46% planning increased promotions. 情人节、婚礼、圣诞节是最重要的礼物节。 Valentine’s Day, weddings, and Christmas are top gifting occasions. 消费者优先关注价格、4C和认证,0.5至1克拉环约为25 000港元左右,最受欢迎。 Consumers prioritize price, the 4Cs, and certification, with 0.5 to 1 carat rings around HK$25,000 most popular. 可持续性和透明度正在增加,75%采用生态友好做法,94%使用钻石探测工具。 Sustainability and transparency are growing, with 75% adopting eco-friendly practices and 94% using diamond detection tools. Xiaohongshu这样的社交媒体平台是发现的关键, 68%的人敦促为奢侈购物者开展更好的旅游运动。 Social media platforms like Xiaohongshu are key for discovery, and 68% urge better tourism campaigns for luxury shoppers.