全球广告成本在2025年上升了4.3%,美国支出在通胀和新的数字趋势的驱动下上升了3.8%。 Global ad costs rose 4.3% in 2025, with U.S. spending up 3.8%, driven by inflation and new digital trends.

根据《世界经济展望》,2025年全球广告媒体成本在持续通货膨胀的驱动下上升了4.3%,美国成本上升了3.8%,预计2026年将增长4.0%。 Global advertising media costs rose 4.3% in 2025, driven by persistent inflation, with U.S. costs up 3.8% and projected to grow 4.0% in 2026, according to the WFA Outlook. 视频仍占主导地位, 广播VOD和线性电视的通胀率高达5%, Video remains dominant, with broadcast VOD and linear TV seeing 5% inflation, while CTV prices stay flat due to oversupply. 随着AI驱动的代理商对代理商交易的出现,数字渠道现在显示出通货膨胀,与全球平均水平相当,引起了对无效的交通和消费者数据控制的关切。 Digital channels now show inflation, matching the global average, as AI-driven agent-to-agent transactions emerge, raising concerns about invalid traffic and consumer data control. 报告强调了不平衡的区域趋势,印度和东欧等新兴市场面临较高的通货膨胀,并呼吁在一个适度、持续的成本增长的新时代中更明智地进行预算编制。 The report underscores uneven regional trends, with emerging markets like India and Eastern Europe facing higher inflation, and calls for smarter budgeting amid a new era of moderate, persistent cost growth.