AI驱动的澳大利亚个人化定价利用个人数据设定不同价格,促使人们呼吁加强消费者保护。 AI-driven personalized pricing in Australia uses personal data to set varying prices, prompting calls for stronger consumer protections.

人工智能使澳大利亚各地的个人化定价成为可能, 公司使用数据如浏览历史和装置类型等数据, 根据个别客户的预期支付意愿为同一产品设定不同价格。 Artificial intelligence is enabling personalized pricing across Australia, where companies use data like browsing history and device type to set different prices for the same product based on individual customers’ predicted willingness to pay. 虽然以需求为基础的动态定价早已存在,但大赦国际现在允许企业实时调整报价,为Booking.com等平台促进销售。 While dynamic pricing based on demand has long existed, AI now allows firms to tailor offers in real time, boosting sales for platforms like Booking.com. 然而,这一转变引起了人们对公平性、透明度以及通过邮政编码或装置等代理人可能存在的歧视的关切。 However, this shift raises concerns about fairness, transparency, and potential discrimination through proxies like postcode or device. 澳大利亚的ACCC警告说,现行法律不够充分,要求紧急进行监管改革、加强监督和算法透明度以保护消费者。 Australia’s ACCC has warned current laws are inadequate, calling for urgent regulatory reform, stronger oversight, and algorithmic transparency to protect consumers.