印度的首饰电子商务每年猛增96%,在信任和便利的推动下,预计到2030年将达到146B美元。 Indian jewelry e-commerce surges 96% yearly, fueled by trust and convenience, projected to hit $146B by 2030.

印度消费者越来越多地在线购买珠宝首饰,其驱动力是对国际清算银行标识、品牌可靠性和方便服务的信任,电子商务销售量逐年上升96%。 Indian consumers are increasingly buying jewellery online, driven by trust in BIS hallmarking, brand reliability, and convenient services, with e-commerce sales rising 96% year-on-year. 910亿美元的市场预计到2030年将达到1460亿美元,因为网上销售量从8-10%增长到2026年的12%以上,特别是在第2级和第3级城市。 The $91 billion market is projected to reach $146 billion by 2030, as online sales grow from 8–10% to over 12% by 2026, especially in Tier-2 and Tier-3 cities. 虽然实体店仍然占据新娘和投资品的优势,但在线平台在日常穿着方面获得了吸引力, While physical stores remain dominant for bridal and investment pieces, online platforms gain traction for everyday wear, supported by affordable options, easy returns, and digital tools like AR try-ons.