丰田于2026年推出新豪华品牌, 以使用手工艺高性能车辆的精英买家为目标。 Toyota is launching a new luxury brand in 2026, targeting elite buyers with handcrafted, high-performance vehicles.

丰田已公布其迄今最独家奢侈车辆品牌的计划,标志着对高端市场的大力推动。 Toyota has unveiled plans for its most exclusive luxury vehicle brand to date, signaling a major push into high-end markets. 尚未命名的新品牌将侧重于具有先进技术和优质材料的手工艺型高性能车辆。 The new brand, still unnamed, will focus on handcrafted, high-performance vehicles with advanced technology and premium materials. 细节仍然有限,但丰田公司证实,首演将于2026年初举行,对象是寻求满足的奢侈品的富裕消费者。 Details remain limited, but Toyota confirmed the debut will occur in early 2026, targeting affluent consumers seeking bespoke luxury. 这一举动标志着战略转变,因为丰田的扩展超越了传统的以可靠性为重点的形象。 The move marks a strategic shift as Toyota expands beyond its traditional reliability-focused image.