在2025年亚洲杯赛中, 每场比赛的广告支出增加38%,
Ad spending per match in the 2025 Asia Cup rose 38%, led by food & beverages, with fewer brands but longer ads.
在2025年亚洲杯赛中,每个频道每场比赛的广告量比2022年增加38%,
Advertising volume per channel per match in the 2025 Asia Cup rose 38% compared to 2022, driven by more matches and heightened engagement, especially in non-India games which saw a 41% increase.
食品和饮料领先的占广告量的27%,超过了服务,而Auto公司则紧随其后,占26%。
Food & Beverages led with 27% of ad volume, surpassing Services, while Auto followed at 26%.
前五个部门占广告分钟的80%以上,比2022年略有下降。
The top five sectors accounted for over 80% of ad minutes, down slightly from 2022.
更短的广告仍然占主导地位,但20-40+第二点的使用量增加。
Shorter ads remained dominant, but longer 20–40+ second spots grew in use.
广告商和品牌数量下降,表明市场更加集中,PepsiCo、Hero MotoCorp和Vishnu包装公司各拥有7%的广告分钟。
Advertiser and brand counts declined, indicating a more concentrated market, with PepsiCo, Hero MotoCorp, and Vishnu Packaging each holding 7% of ad minutes.