Taboola将其广告平台扩大到主要出版商,在2025年使用AI促销促销广告,并向出版商支付1.5B美元。 Taboola expands its ad platform to major publishers, using AI for performance-driven ads and paying $1.5B to publishers in 2025.

Taboola已扩展其“实现”性能广告平台, 并新增主要出版商, 如Time、USA Today网络及气象频道等, Taboola has expanded its Realize performance advertising platform, adding major publishers like TIME, USA TODAY Network, and the Weather Channel to provide advertisers access to display inventory beyond native ads. 该举措利用大赦国际和直接出版商一体化来更好地确定广告目标,Taboola预计将在2025年向出版商和OEMs支付超过15亿美元。 The move leverages AI and direct publisher integrations for better ad targeting, with Taboola expecting to pay over $1.5 billion to publishers and OEMs in 2025. 扩展反映了一种战略转变,即转向以业绩驱动的、不同格式的广告以及更强有力的出版商伙伴关系。 The expansion reflects a strategic shift toward performance-driven advertising across diverse formats and stronger publisher partnerships.