2025年10月,国土安全部在主要流动平台上开展了一场有争议的ICE招聘广告运动,引起了反弹,但产生了超过15万份申请。 In October 2025, DHS ran a controversial ICE recruitment ad campaign on major streaming platforms, drawing backlash but yielding over 150,000 applications.

2025年10月,美国国土安全部在包括Spotify、YouTube、Hulu和Pandora在内的平台上,为移民和海关执法(ICE)开展了全国范围的招聘运动,包括发布紧急信息广告和高达50 000美元的签名奖金。 In October 2025, the U.S. Department of Homeland Security ran a nationwide recruitment campaign for Immigration and Customs Enforcement (ICE) on platforms including Spotify, YouTube, Hulu, and Pandora, featuring ads with urgent messaging and up to a $50,000 signing bonus. 导致一些用户取消订阅和在网上抗议。 The ads, which sparked backlash over their tone and targeting, led some users to cancel subscriptions and protest online. 虽然Pointify证实广告是符合其政策的合法的政府内容, 但这场运动引起了人们对政府关于私人平台、有针对性的广告和公司责任的信息的担忧。 While Spotify confirmed the ads were legitimate government content compliant with its policies, the campaign raised concerns about government messaging on private platforms, targeted advertising, and corporate responsibility. 人口与健康调查报告了15万多份申请,称这项工作取得了成功。 DHS reported over 150,000 applications, calling the effort a success.