乐事重新设计包装以突出真正的土豆，以回应消费者的困惑。 Lay’s redesigns packaging to highlight real potatoes, responding to consumer confusion.

在近一个世纪中, Lay正在推出其最重要的品牌重新设计,更新包装,强调其芯片是用真正的土豆制成的。 Lay’s is rolling out its most significant brand redesign in nearly a century, updating packaging to highlight that its chips are made from real potatoes. 该变化始于超级碗广告,其特色是土豆、盐和薯片的近距离图像,以及用更温暖、更独特的光线重新设计的太阳标志。 The change, which began with a Super Bowl ad, features close-up images of potatoes, salt, and chips, and a redesigned sun logo with warmer, more distinct rays. 研究显示42%的消费者不知道芯片是用土豆做的。 The move follows research showing 42% of consumers didn’t know the chips are made from actual potatoes. Lay只使用4000种已注册的土豆品种中的10种,强调质量和透明度。 Lay’s uses only 10 of 4,000 registered potato varieties, emphasizing quality and transparency. 新的包装正在全国采用,以便使客户与产品的自然来源重新连接。 The new packaging is being introduced nationwide to reconnect customers with the product’s natural origins.