中国智能手机销售量在2025年Q3下降3%, 维沃在受补贴驱动的波动后稳定下来, China's smartphone sales dipped 3% in Q3 2025, with Vivo leading amid stabilization after subsidy-driven swings.

中国智能手机市场在2025年Q3年同比下跌了3%,连续下跌了两个季度,但收缩放缓表明在先前受补贴驱动的中断之后稳定了下来。 China's smartphone market fell 3% year-on-year in Q3 2025, marking two consecutive quarters of decline, but the slowdown in contraction suggests stabilization after earlier subsidy-driven disruptions. Vivo以运送1 180万单位重获顶峰,占市场份额的18%,略低于Huawei(1 050万,16%)和苹果(1 010万,第三位)。 Vivo regained the top spot with 11.8 million units shipped, capturing 18% market share, narrowly ahead of Huawei (10.5 million, 16%) and Apple (10.1 million, third place). 小米和OPPO紧随其后，分列第四和第五。 Xiaomi and OPPO followed in fourth and fifth. 供应商侧重于中程模型的实际升级,包括7 000mAh+电池和耐久性。 Vendors are focusing on practical upgrades in mid-range models, including 7000mAh+ batteries and durability. Huawei正在扩大其HolamiOS 5.0生态系统,而Omdia预测在即将到来的旗舰、双11销售和潜在新补贴的推动下,全年增长幅度不大。 Huawei is expanding its HarmonyOS 5.0 ecosystem, while Omdia forecasts modest full-year growth driven by upcoming flagships, the Double 11 sale, and potential new subsidies. AI、相机技术和设计的创新继续影响消费者需求和全球产品战略。 Innovation in AI, camera tech, and design continues to shape consumer demand and global product strategies.