Birkenstock正在收购其澳大利亚经销商,以确保领导层的连续性并加强其最大的亚太市场。 Birkenstock is acquiring its Australian distributor to ensure leadership continuity and strengthen its top Asia-Pacific market.

Birkenstock控股有限公司同意收购澳大利亚经销商Birkenstock Australia Pty。 Birkenstock Holding plc has agreed to acquire its Australian distributor, Birkenstock Australia Pty. 在2025年10月下旬之前,Ltd.公司确保按计划在共同创始人Marcel和Manuela Goerke的继任后顺利过渡领导。 Ltd., by late October 2025 to ensure a smooth leadership transition following the planned succession of co-founders Marcel and Manuela Goerke. 通过Birkenstock International Asia GmbH子公司进行的搬迁将保留所有现有合同、资产和约60个工作岗位。 The move, via subsidiary Birkenstock International Asia GmbH, will preserve all existing contracts, assets, and about 60 jobs. Birkenstock澳大利亚公司以墨尔本为基地,报告2025年6月30日终了年度的收入为8 860万澳元,与300多个B2B合作伙伴在悉尼和网上经营商店。 Based in Melbourne, Birkenstock Australia reported AUD 88.6 million in revenue for the year ending June 30, 2025, and operates stores in Sydney and online, along with over 300 B2B partners. Marcel Goerke将继续担任总裁,向该集团销售主任报告。 Marcel Goerke will remain as Managing Director, reporting to the group’s Chief Sales Officer. 这一收购反映了Birkenstock对扩大澳大利亚的承诺,澳大利亚是亚太区域最大的市场之一,其人均销售额属于全球最高之列,其驱动力是强大的品牌忠诚度以及对质量和可持续性的需求。 The acquisition reflects Birkenstock’s commitment to expanding in Australia, one of its top markets in the Asia-Pacific region, where per capita sales are among the highest globally, driven by strong brand loyalty and demand for quality and sustainability.