WPP在Google AI伙伴关系上投资400M美元,以促进营销的个人化和创造力。 WPP invests $400M in Google AI partnership to boost marketing personalization and creativity.

WPP承诺在五年内提供4亿美元用于扩大与Google的AI伙伴关系,将Google的云和基因化的AI工具纳入WPP Open,以便在营销、媒体和商业方面实现实时个人化。 WPP has committed $400 million over five years to expand its AI partnership with Google, integrating Google’s cloud and generative AI tools into WPP Open to enable real-time personalization in marketing, media, and commerce. 合作包括及早访问谷歌的人工智能模型,如Gemini、Veo和imagen, 提升创意效率和资产使用。 The collaboration includes early access to Google’s AI models like Gemini, Veo, and Imagen, boosting creative efficiency and asset use. WPP将利用Google DeepMind为观众提供洞察力, 并通过InfoSum的船舱安全分享数据。 WPP will leverage Google DeepMind for audience insights and use secure data-sharing via InfoSum’s Bunkers. 一个与谷歌合作的新的学徒方案旨在到2030年培训1 000多名创造性技术人员。 A new apprenticeship program with Google aims to train over 1,000 creative technologists by 2030. 此举标志着在新的WPP首席执行官Cindy Rose领导下的一项重大战略转变,并反映出行业对AI驱动的营销创新的投资日益增加。 The move marks a major strategic shift under new WPP CEO Cindy Rose and reflects growing industry investment in AI-driven marketing innovation.